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I speak Spanish every day as a fairly good portion of my clients are Latino.  Nevertheless, I was still surprised by some statistics that I came across this morning.  The Urban Institute predicts that through the year 2030, Spanish speakers will account for only 40% of all new household formations, but 52% of new homeowners be Hispanic.  I know that was three numbers in one sentence, so let me explain it another way: for at least the next 14 years the Hispanic/Latino population will markedly outpace non-Hispanic/Latino first time home buyers.

You want proof of the ethnic shift from another industry?  Salsa is the number one condiment sold in the United States, and tortillas outsell hamburger buns.  Think about it.  How long has that bottle of ketchup been in your refrigerator?